We are very pleased to announce a brand new feature available in your account as of just a few hours ago. Now your customers can add themselves to your email list directly on our website!

Here’s how it works…

1. Your customer visits a page like yourcoolcafe.dine-mail.com.
2. They enter their email address and receive an email asking them to confirm their subscription.
3. They read their email, click the link and they’re subscribed!

Like magic you don’t have to collect email cards and use your precious labor force to enter email addresses!

What’s in it for me?

This major new feature is packed with all kinds of benefits for you, not the least of which is that you’ll have a great new outlet for promoting your email program. Here a few of ideas for integrating this feature into your email marketing plan.

• Get small cards with your subscription address to hand out to customers. They can visit later and subscribe to your email list.
• Put your subscription address on your receipts, fliers, radio spots or any other advertising you do.
• Set up a computer kiosk with your subscription page loaded up.
  Setting up a small computer station in your restaurant will definitely draw attention and allow your customers to enter their email address right in your store. This is sure to increase sign ups because, well… who wouldn’t love to play with a computer while their waiting for their food! Just be sure you think carefully about executing this one. Make sure signing up for your email program is the only thing that can be done on the computer. Lock down security and other web sites so nothing gets downloaded or installed by someone other than you.

You’ll also benefit from…

• Less manual data entry. We all know labor costs you money. Now your employees can spend less time tediously entering those info cards.
• Increased sign ups since the sign up cards can be passed around so easily, beyond the 4 walls of your store.
• Reduced data entry mistakes since there is no bad handwriting to decipher. The subscriber is entering their email directly which means more accuracy (and more subscribers).
• You don’t need your own website to use this feature. Use ours! That’s what we’re here for.

Choosing your personal address

The address you choose will be permanent and, once set, can’t be changed. So think carefully before hitting that save button. Here are a couple of thoughts on choosing your permanent address.

Your page will be at a web address like yourcoolcafe.dine-mail.com. In general the shorter, easier to type and more descriptive you can make it the better. Choose a name that makes sense for your restaurant. If you are Tropical Smoothie Cafe, Flint; an address like tsc-flint.dine-mail.com might be a good address for you.

You can also be more creative with something like ilovesmoothies.dine-mail.com. Just remember you have to choose one name per location. So if you have multiple locations in your account think about how those can be distinguished. Something like ilovesmoothies-flint.dine-mail.com and ilovesmoothies-clarkston.dine-mail.com is good because it clearly identifies your location which helps your customers and adds credibility. On the other hand ilovesmoothies.dine-mail.com and ilovesmoothies2.dine-mail.com isn’t very helpful because it doesn’t give any indication of which location we’re talking about.

How do I get set up?

To set this up, log into your account and go to the Lists -> Edit page. Enter the address you would like to use and BAM! Just like that your new subscription page is ready to go.

What do you think?

Please give us feedback on this feature. How can we improve it? How do you plan to use it for building your list?